🔍 "Check This Right Now" — Instant Self-Diagnosis
hb
HoneyBun
[your business name]
#1
Yelp — Your Business Name
#2
Facebook — Your Business Name
#3
yourwebsite.com
NOT
YOU
GOOGLE YOUR OWN
BUSINESS NAME.
Are you the first result? Or is Yelp?
hb
HoneyBun
IF YELP RANKS ABOVE YOU
FOR YOUR OWN NAME —
YOU
YELP
YOUR CLICKS
Yelp is collecting your branded traffic
and selling ads on your page.
Your website should own your name.
hb
HoneyBun
plumber chino hills
↓ scroll ↓ scroll ↓ scroll ↓
← you're here
OPEN AN INCOGNITO WINDOW.
SEARCH YOUR SERVICE + CITY.
Your normal browser lies to you.
Incognito shows what customers actually see.
hb
HoneyBun
WHAT YOU SEE
WHAT THEY SEE
#1 You ✓
"I'm #1!"
Competitor A
Competitor B
· · ·
#47 You
"Oh."
GOOGLE PERSONALIZES YOUR RESULTS.
YOU THINK YOU RANK. YOU DON'T.
Incognito = the truth.
hb
HoneyBun
4.2s
STILL LOADING...
*leaves*
OPEN YOUR WEBSITE ON
YOUR PHONE. TIME IT.
If it takes more than 3 seconds to load,
you're losing 53% of visitors.
hb
HoneyBun
VISITORS WHO LEAVE
BEFORE YOUR SITE LOADS
1 sec
7%
3 sec
32%
5 sec
90%
10 sec
123%
Source: Google/SOASTA Research
Speed isn't a feature. It's survival.
💸 "You're Paying For This" — Hidden Cost Reveals
hb
HoneyBun
$
$
$
GOOGLE ADS
"your business name"
keyword: "mike's plumbing co"
$2.40/click
ARE YOU RUNNING GOOGLE ADS
FOR YOUR OWN NAME?
If your SEO was right, those clicks would be free.
hb
HoneyBun
BRANDED SEARCH =
FREE CLICKS YOU'RE PAYING FOR.
Branded clicks/month:
~320
Cost per click:
$2.40
Monthly waste:
$768/mo
Annual waste:
$9,216
With proper SEO:
$0
You should rank #1 for your own name
without paying a cent.
That's not marketing. That's basic SEO hygiene.
hb
HoneyBun
YOU
1 PAGE = 1 CITY RANKED
YOU SERVE 15 CITIES.
YOU HAVE 1 LOCATION PAGE.
That means you're invisible in 14 markets.
hb
HoneyBun
EVERY CITY WITHOUT A PAGE
IS A CITY YOUR COMPETITOR OWNS.
Cities you serve:
15
Pages you have:
1
Markets you're losing:
14
Leads going to competitors:
ALL OF THEM
Each city needs its own page.
Each page needs to rank.
That's what a Territory Takeover does.
GETHONEYBUN.COM
hb
HoneyBun
Mike's Plumbing Co.
★★★★★ 4.8 (127 reviews)
QUESTIONS & ANSWERS
Q: "Do they do gas line repair?"
A: "I don't think so" — Random Person
Q: "Are they open on weekends?"
A: "Probably not" — Local Guide
⚠️
YOUR GOOGLE PROFILE HAS
A Q&A SECTION.
Strangers are answering questions about your business.
And they're getting it wrong.
hb
HoneyBun
FIX IT IN 5 MINUTES.
STEP 1
Open Google Maps → Search your business
STEP 2
Scroll to "Questions & answers"
STEP 3
Answer every question yourself
(You can also add your own Q&As)
STEP 4
Report wrong answers for removal
Control the narrative. It's your business.
Don't let strangers speak for you.
Free. No tools required. Do it now.
⚡ "Do This In 5 Minutes" — Micro-Wins
hb
HoneyBun
Home — Mike's Plumbing
✗
Plumber in Chino Hills — Mike's Plumbing
✓
↑ This is your title tag. Google reads it first.
ADD YOUR CITY TO
YOUR HOMEPAGE TITLE.
One change. Tells Google where you operate.
hb
HoneyBun
WHAT GOOGLE SEES:
BEFORE
Home — Mike's Plumbing
We offer quality plumbing services...
Google: "Plumbing... where? 🤷"
AFTER
Plumber in Chino Hills — Mike's Plumbing
24/7 plumbing repair in Chino Hills, CA...
Google: "Plumber + Chino Hills. Got it." ✓
Your title tag is the #1 ranking signal
for local search.
Format: [Service] in [City] — [Business Name]
Takes 30 seconds. Do it right now.
hb
HoneyBun
YOUR GOOGLE BUSINESS
DESCRIPTION RIGHT NOW:
"We have been proudly serving the
community since 2003. Our team of
experienced professionals is dedicated
to providing quality service..."
😴
REWRITE IT LIKE THIS:
"Same-day plumbing repair in Chino Hills.
Licensed, insured, 4.9 stars. We fix leaks,
drains, water heaters. Call now."
✓ CLICKS
WRITE IT LIKE AN AD.
NOT A RESUME.
hb
HoneyBun
THE FORMULA:
LINE 1:
What you do + where you do it
"Same-day plumbing repair in Chino Hills."
LINE 2:
Trust signals (license, rating, insurance)
"Licensed, insured, 4.9 stars."
LINE 3:
Specific services (not vague promises)
"Leaks, drains, water heaters."
LINE 4:
Call to action
Every word should earn its place.
Nobody cares that you were founded in 2003.
Update it now. Free. Takes 2 minutes.
hb
HoneyBun
NO PHOTOS
Mike's Plumbing
Last updated: 2022
Looks closed.
Looks abandoned.
ProPipe Solutions
Updated: this week ✓
Looks active.
Looks trustworthy.
ADD 3 REAL PHOTOS
TO YOUR GBP EVERY WEEK.
Not stock photos. Your work. Your team. Your truck.
Google rewards businesses that look alive.
hb
HoneyBun
WHAT TO PHOTOGRAPH:
✓
Finished jobs (before/after)
✓
Your team on the job
✓
Your van/truck (branded)
✓
Your storefront/office
✓
Happy customers (with permission)
✗
Stock photos
✗
AI-generated images
Businesses with 100+ photos get
520% more calls than those without.
Source: BrightLocal GBP Study
Snap 3 photos this week. Upload them.
🔑 "This Is Why That's Happening" — Mystery Solved
hb
HoneyBun
"Hi, do you serve
Bakersfield?"
"...no. I'm in
Chino Hills."
?
?
?
?
Google doesn't know which cities you serve.
GETTING CALLS FROM
THE WRONG CITY?
Here's why.
hb
HoneyBun
YOUR WEBSITE DOESN'T TELL GOOGLE
WHERE YOU WORK.
No city pages = Google guesses.
Google guesses wrong.
THE FIX:
1. Create a page for each city you serve
2. Include city name in title, H1, and content
3. Add your service area to your GBP settings
4. Embed a Google Map on each city page
When Google knows where you operate,
it sends the right customers.
Or we build all the pages for you in 48 hours.
GETHONEYBUN.COM
hb
HoneyBun
YOU
127
REVIEWS
★★★★★ 4.8
Google ranking:
#47
THEM
34
REVIEWS
★★★★☆ 4.2
Google ranking:
#3
wait... what?
MORE REVIEWS. BETTER RATING.
STILL LOSING.
Here's why reviews alone don't win.
hb
HoneyBun
REVIEWS ARE 1 OF ~200 FACTORS.
HERE'S WHAT THEY HAVE THAT YOU DON'T:
✓
City pages for every location they serve
✓
Service + city combo pages
✓
Proper internal linking structure
✓
Site loads in under 2 seconds
✓
Schema markup (Google's cheat sheet)
✓
Consistent NAP across all directories
✗
Your site: 5 pages, no city targeting, 4s load
Reviews help. They're not enough.
SEO infrastructure is what wins rankings.
That infrastructure is what we build.
GETHONEYBUN.COM
hb
HoneyBun
HIGH
LOW
REDESIGN
LAUNCHED
-87%
YOU REDESIGNED YOUR WEBSITE.
YOUR TRAFFIC DISAPPEARED.
Sound familiar? Here's what happened.
hb
HoneyBun
YOUR OLD URLS ARE DEAD.
EVERY LINK POINTS TO NOTHING.
OLD (had SEO equity):
/plumbing-services-chino-hills/
→ 12 backlinks · 340 monthly clicks · #4 rank
ALIVE
↓ redesign ↓
NEW (no redirects set up):
/services/plumbing/
→ 0 backlinks · 0 clicks · unranked
404
The redesign changed your URLs.
Nobody set up redirects.
Years of SEO equity — gone overnight.
Always redirect old URLs. No exceptions.