How Territory Works

Every vertical works the same way: 1 exclusive operator per city cluster — sized to how far that vertical's customers travel (≈150K–550K people). A county holds several clusters — each is owned by one operator or open. No two operators in the same vertical ever compete for the same ground. Need wider coverage? Claim adjacent clusters.

1
operator per territory. No exceptions. Every vertical: 1 operator per city cluster, sized to the vertical (≈150K–550K). A county holds several clusters, each owned or open. Once a cluster is claimed, it's closed — permanently. Add adjacent clusters to widen your footprint.
Why the cap?

Three reasons. All of them protect you.

📊
Case study integrity
We publish ranking results for Founding Partners. If two operators in the same cluster run identical architecture, the data loses meaning. One operator per cluster keeps every case study clean.
🔒
Competitive moat
You're not just buying pages — you're locking out competitors. Once your cluster is claimed, the next operator has to pick a different cluster or wait. Your early move is your advantage.
📈
Ranking headroom
Google won't rank identical architectures for the same local keywords. One operator per cluster means full ranking headroom — no self-cannibalization, no diluted results.
Territory models

How your territory is shaped.

Every model uses the same exclusivity unit: 1 operator per city cluster. What differs is the cluster size — sized to how far each vertical's customers travel (≈150K–550K population) — and the page depth beneath it (service-cities, venues, or neighborhoods).

Model A — Home Services

County → City Cluster

You travel to the customer's property. 1 exclusive operator per city cluster (~550k); a county holds several clusters, each in its own non-overlapping territory. No two operators of the same vertical share a cluster. Add adjacent clusters to widen your service area.
10–25mi
Radius
1
Operator / Cluster
~550K
Cluster Cap
HVAC Plumber Roofer Electrician Flooring Remodeler Pressure Washing Pest Control Landscaping Pool Service Cleaning Service Locksmith Home Inspector Dog Trainer Auto Detailing
Model A+ — Event Services

City Cluster

You travel to event venues across a wide area. 1 exclusive operator per city cluster (~550k). Cover a whole metro by claiming adjacent clusters — each one stays yours alone. First to claim a cluster owns it, permanently.
30–60mi
Radius
1
Operator / Cluster
~550K
Cluster Cap
Photo Booth Photographer Videographer DJ Event Planner Venue IV Hydration (Mobile)
Model B — Appointment-Based

County → City Cluster

Customers come to you, so the catchment is tight. 1 exclusive operator per city cluster sized to ~250K population; proximity to the customer is the differentiator. No two operators of the same vertical share a cluster. Add adjacent clusters as you grow.
5–15mi
Radius
1
Operator / Cluster
250K
Cluster Cap
Med Spa IV Hydration Dentist Doctor Optometrist Orthodontist Chiropractor Gym Personal Trainer Barbershop Nail Salon Tattoo Studio Dog Grooming PI Attorney CPA Print Studio
Model C — Agent / Territory

City Cluster

You sell the area itself — knowing the market IS the product. Agent territory is hyperlocal: 1 exclusive operator per city cluster sized to ~150K population (ZIP-level, the Zillow-Premier-Agent norm). Add adjacent clusters to represent a wider footprint, each yours alone.
20–40mi
Radius
1
Operator / Cluster
150K
Cluster Cap
Realtor Mortgage Broker Property Manager Commercial RE
How territory assignment works

Three steps. First come, first locked.

01
You pick your city
Tell us your primary city and your industry. We map it to the correct territory model and check current availability.
02
We check availability
If your city cluster hasn't been claimed yet — the same exclusivity unit for every vertical — it's open. Once it's taken, that cluster is closed permanently at the Founding Partner rate.
03
You lock it
Sign up and your cluster is reserved. No one else in your vertical can claim that cluster at the Founding Partner rate. You're in. They're not.
Full reference

Every vertical. Every territory.

VerticalModelTerritory UnitRadiusOperators / UnitDecision Test
HVACACity Cluster10–25mi1Travels to home
PlumberACity Cluster10–25mi1Travels to home
RooferACity Cluster10–25mi1Travels to property
ElectricianACity Cluster10–25mi1Travels to home
Flooring & EpoxyACity Cluster10–25mi1Travels to property
Home RemodelerACity Cluster10–25mi1Travels to home
Pressure WashingACity Cluster10–25mi1Travels to property
Pest ControlACity Cluster10–25mi1Travels to property
LandscapingACity Cluster10–25mi1Travels to property
Pool ServiceACity Cluster10–25mi1Travels to property
Cleaning ServiceACity Cluster10–25mi1Travels to home
LocksmithACity Cluster10–25mi1Travels to location
Home InspectorACity Cluster10–25mi1Travels to property
Dog TrainerACity Cluster10–25mi1Travels to client
Auto DetailingACity Cluster10–25mi1Travels to client
Event Services
Photo BoothA+City Cluster30–60mi1Travels to venue
PhotographerA+City Cluster30–60mi1Travels to venue
VideographerA+City Cluster30–60mi1Travels to venue
DJA+City Cluster30–60mi1Travels to venue
Event PlannerA+City Cluster30–60mi1Travels to venue
VenueA+City Cluster30–60mi1Events at fixed venue
IV Hydration (Mobile)A+City Cluster30–60mi1Travels to event/client
Appointment-Based
Med SpaBCity Cluster5–15mi1Client visits office
IV Hydration (Clinic)BCity Cluster5–15mi1Client visits clinic
DentistBCity Cluster5–15mi1Patient visits office
Doctor / MedicalBCity Cluster5–15mi1Patient visits office
OptometristBCity Cluster5–15mi1Patient visits office
OrthodontistBCity Cluster5–15mi1Patient visits office
ChiropractorBCity Cluster5–15mi1Patient visits office
Gym / FitnessBCity Cluster5–15mi1Member visits gym
Personal TrainerBCity Cluster5–15mi1Client visits studio
BarbershopBCity Cluster5–15mi1Client visits shop
Nail SalonBCity Cluster5–15mi1Client visits salon
Tattoo StudioBCity Cluster5–15mi1Client visits studio
Dog GroomingBCity Cluster5–15mi1Client brings pet
PI AttorneyBCity Cluster5–15mi1Client visits office
CPA / TaxBCity Cluster5–15mi1Client visits office
Print & DesignBCity Cluster5–15mi1Client visits shop
Agent / Territory
RealtorCCity Cluster20–40mi1Area expertise = product
Mortgage BrokerCCity Cluster20–40mi1Market-specific lending
Property ManagerCCity Cluster20–40mi1Manages by area
Commercial RECCity Cluster20–40mi1Market expertise = trust
The decision test

How we assign your model.

One question determines everything:

Who travels?
You go to them → Model A (home) or A+ (event)
They come to you → Model B (appointment)
You sell the area itself → Model C (agent)
A or A+?
Can a customer search "[service] at [specific venue name]"?

Yes → A+ (event) — venue pages beneath your city cluster
No → A (home) — service-city pages beneath your city cluster
Pricing

One-time setup. Monthly after deployment.

Founding Partners get subsidized setup — the first 2 operators per vertical, globally. After that, standard rate.

TierPagesFP SetupStandard SetupMonthly
FoundationUp to 25$997$997$0
StarterUp to 100$750$1,500$297/mo
GrowthUp to 200$1,099$3,000$297/mo
AuthorityUp to 300—$5,000$297/mo
Enterprise — Scales by page count
300–500 pages300–500—$7,500$497/mo
500–1,000 pages500–1K—$12,000$697/mo
1,000–2,500 pages1K–2.5K—$20,000$997/mo
2,500+ pages2,500+—Custom$1,497+/mo
Adjacent-cluster expansion

Lock more territory. Pay less per cluster.

ClustersSetupMonthlyCommitmentWhat they get
1 cluster100%100%6 monthsYour home cluster
2 clusters100% + 75%100% + 75%12 months + agreementHome + 1 adjacent
3+ clusters100% + 75% + 50%100% + 75% + 50%12 months + agreementCover your full metro
Example — Growth tier, full metro:
Cluster 1: $3,000 setup + $297/mo  |  Cluster 2: $2,250 (75%) + $223/mo  |  Cluster 3: $1,500 (50%) + $149/mo
Total: $6,750 setup + $669/mo — your home cluster plus adjacent clusters locked. No competitors on HoneyBun in your vertical.
Founding Partner program

First 2 per vertical. Globally.

Founding Partners get subsidized setup in exchange for case study data. This is an early-pricing cohort, not a territory count: the first 2 operators per vertical (anywhere) lock the founding rate; once both founding spots fill, standard rate applies everywhere — regardless of market. Territory itself is separate and always 1 operator per city cluster.

FP
Founding #1
First operator in this vertical. Subsidized rate in exchange for case study data. Rate locked permanently.
FP
Founding #2
Second operator. Same deal. After this, founding pricing closes for this vertical.
$
Standard
Third operator on — standard rate, no case study needed. Territory is still exclusive: 1 operator per city cluster, always.

HoneyBun Territory & Pricing Model v2.1 · Updated June 2026 · Veteran-Owned · gethoneybun.com